I couldn’t believe my luck when I found this laying on the library chair on the most wanted section. “Most Wanted” books can not be reserved, can only be borrowed for 7 days and is a first come first served basis. After making sure that nobody else has a claim to it, I immediately checked it out.The only problem with reading this Steve Jobs official biography meant going through almost 600 pages. The last time I’ve read a book that thick was “Obama: The Promise” by Jonathan Alter, a year ago. But the Steve Jobs book was just as engaging as the Obama book and a page turner just like the The Girl With The Dragon Tatoo et. al. trilogy.
While reading the book I vacillated between being appalled by Jobs extreme rudeness to his employees and being awestruck by his brilliance. As someone who just recently started playing with the iLife apps, as someone who has been impressed at the ease of use of these together with other apple gadgets, the connectivity I enjoyed the back story of how it was developed and how Jobs was really, despite being the CEO, had a large role in all these, in the tiniest details (e.g. no power buttons). I have also been frustrated with the hassle it involved if mixed with none Apple products e.g. iTunes on my PC and how you can only view photos in Quicktime if iTunes is installed but the book made me understand how it was important for Jobs that hardware and software should be tightly meshed together to be more user friendly.
It’s funny how the frontrunners of the computer giants do not have normal personalities. It has been theorised that Steve Jobs is schizophrenic (he is either extremely nice to people when he needs something or extremely insulting to others) while Bill Gates has some type of Asperger’s. I think Apple wouldn’t be where it is now without Steve Jobs brutality because dispensing with niceness or compassion for other people’s feelings have made him keep only the best people who was as motivated as he was, there was no room for politics between departments (which was the downfall of Sony who could have pioneered their own iTunes store and iPods) and fighting with powerful board members who most of the time would rather play it safe and put profits first.
No doubt Steve Jobs was a creative and marketing genius, I would have given an arm for the opportunity to witness him work but it also made me ask would I have worked for him granting I had the talent and skill to be on his creative team? Sadly no. I have low tolerance for rudeness and insensitivity. And I also treasure time with my family. Steve Jobs tried his best to be a good father and husband but reading the book I came to the conclusion that Apple and its products were his first priorities and love.
I was very surprised how much I enjoyed reading this book, even the history about the computing world and all it’s players considering I am not a very techy person, but the writer did a marvelous job at putting it all together. However, when I was at Walmart and saw Steve Job’s book displayed, I couldn’t help but wonder what Jobs would have thought of that considering image was so important to him when it comes to his products.